Business Details

Igniting LGBTIQ+ talent; performance coaching leveraging the power of Strengths and positive psychology for individuals and organisations in Australia, the UK and the USA.

We use Strengths Profile and positive psychology as the foundation for our work.

A strength is something we perform well at, is energising, and we do often – in summary, it’s our authentic self at our best.

When we put our strengths to work, we are happier, more confident, and more able to achieve our goals. We feel motivated to do great work and become engaged and productive individuals, teams, and organisations.

When we don’t know our strengths, we waste valuable time on things that drain us.

We started life as a generalist recruitment practice in 2021 and, in late 2023, decided to focus solely on the LBGTIQ+ community; at the same time, we've moved away from just recruiting and towards talent development services.

Hir is a gender-neutral pronoun used in place of them or their.

HiR also plays on the word 'hire', the practice of finding, evaluating, and establishing a working relationship with future employees, interns, contractors or consultants – our central focus is improving life in the workplace for the LGBTIQ+ community.



James Wright
I turn people ON. As an Accredited Strengths Profile Practitioner and LGBTIQ+ Performance Coach and Talent Consultant, I support organisations and individuals in unlocking their hidden potential to increase engagement, performance and happiness.

Contact Persons

James Wright

Social Networks

Opening hours
Open by appointment
Based in Sydney and London - we work online and face-to-face by appointment.
© 2018 The Gay Coaches Alliance